Notes
Purpose of advertising:
- Self promotion
- Create a desire within the viewer for the product- a desire they did not know they even had.
- Make money/create awareness
- Influencing society
Making a product look appealing:
- Colour- Adds mood and symbolic reference
- Composition
- Continuity
- Positive associations/ connotations equates lifestyle aspirations
- Using shared cultural values and languages eg, Christmas
- Flattery- making the viewer feel clever
- Humour
- Shock tactics- helps get the point across, can be disturbing but memorable
- Semiotics
- Detonation
- Catchy strap-line! "Just Do It"-Nike - Short, simple yet effective.
- Sexuality
- Text/ Typography - suiting the connotations of the advert
- Visual reference- Nina Ricci- Snow White, props-locations-models
- Metaphors- softness-Andrex puppy
- Metonym- where one object represents a category, eg. One child to represent all children
- Parody
- Sports personalities
- Rich and luxurious lifestyles- aspirations
- Celebrates
- Dreams
- Fantasies
- The stereotypical idea of a 'happy family' having 'family fun' together
- Romance/love
- Nature/natural world
- Beautiful people-sex appeal
- Ecological issues
- Logos
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| Source: http://www.parentdish.co.uk |
This advert is a great example of a 'Public Service' advert. It's aimed at parents alerting them to the potential dangers of sharing a bed with young children.
By showing a young, defenceless child sleeping innocently inches away from a large, sharp knife, it creates an element of shock for anyone who see's it. Making it memorable.
The child is a metonym of all other children.
The text "YOUR BABY SLEEPING WITH YOU CAN BE JUST AS DANGEROUS." It's written in capitol letters, showing urgency.
The colour white is a key factor in this advert. White is usually associated with innocence and purity- the child is lying upon white sheets. White is also associated with doctors, cleanliness and more importantly to this advert- safety.
Commercial advert.
To the left is Christina Aguilera's perfume advert. Instantly by using Christina, the target market has opened up to her fans. This advert will be aimed at woman but also the use of sex appeal and nudity might attract males to buy it for their partners ect.
The use of colour is fantastic, black with red and white all make the advert look pure yet sexy.
The elegance within the font of the name is also glamorous and beautiful- the red also creating a sense of passion.
The strap-line "Sometimes, it's all you need to wear" implies that clothing isn't even needed to wear this fragrance- using fantasy and sex to sell the product.
This advert could be seen in woman's magazines, fashion magazines and possibly on bus shelters in cities.
This image is a great example of 'Charity advertising'. It's aimed at everyone.
The words 'Beaten. Neglected. Starved.' capture our attention almost instantly. They are words you don't want to associate with the cute puppy.
The puppy is a metonym of all other animals.
Light blue is associated with health, healing, tranquillity understanding, and softness; all the things the advert are saying you are IF you "help feed a do like Archie".
The words that are most important are slightly bigger than the rest- Donation process, heart-warming question,
shocking horrid words.
The image to the left is a hilarious example of a subvert/parody.
It uses humour as a weapon to show a exaggerated version of how unhealthy McDonalds is.
The original strap-line 'I'm Lovin It' has been warped to 'i'm luggin' it', fitting the connotations of this subvert.
It uses a negative sex appeal to suggest that you will be 'ugly' if you eat this food.
The well known 'm' for McDonalds logo has been used.
This subvert was found on a website full of subverts. It's not an advert that would be published in magazines ect.
By showing a young, defenceless child sleeping innocently inches away from a large, sharp knife, it creates an element of shock for anyone who see's it. Making it memorable.
The child is a metonym of all other children.
The text "YOUR BABY SLEEPING WITH YOU CAN BE JUST AS DANGEROUS." It's written in capitol letters, showing urgency.
The colour white is a key factor in this advert. White is usually associated with innocence and purity- the child is lying upon white sheets. White is also associated with doctors, cleanliness and more importantly to this advert- safety.
Commercial advert.
To the left is Christina Aguilera's perfume advert. Instantly by using Christina, the target market has opened up to her fans. This advert will be aimed at woman but also the use of sex appeal and nudity might attract males to buy it for their partners ect.
The use of colour is fantastic, black with red and white all make the advert look pure yet sexy.
The elegance within the font of the name is also glamorous and beautiful- the red also creating a sense of passion.
The strap-line "Sometimes, it's all you need to wear" implies that clothing isn't even needed to wear this fragrance- using fantasy and sex to sell the product.
This advert could be seen in woman's magazines, fashion magazines and possibly on bus shelters in cities.
 |
| source: http://openfundraising.com |
The words 'Beaten. Neglected. Starved.' capture our attention almost instantly. They are words you don't want to associate with the cute puppy.
The puppy is a metonym of all other animals.
Light blue is associated with health, healing, tranquillity understanding, and softness; all the things the advert are saying you are IF you "help feed a do like Archie".
The words that are most important are slightly bigger than the rest- Donation process, heart-warming question,
shocking horrid words.
 |
| Source: http://www.i-am-bored.com |
The image to the left is a hilarious example of a subvert/parody.
It uses humour as a weapon to show a exaggerated version of how unhealthy McDonalds is.
The original strap-line 'I'm Lovin It' has been warped to 'i'm luggin' it', fitting the connotations of this subvert.
It uses a negative sex appeal to suggest that you will be 'ugly' if you eat this food.
The well known 'm' for McDonalds logo has been used.
This subvert was found on a website full of subverts. It's not an advert that would be published in magazines ect.
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